Salida, Colorado: Part Six - Anatomy of A Mountain Town - Lane Willson - Oveja Negra Bikepacking

Lane Willson is our final guest for - Anatomy of A Mountain Town - Salida, Colorado

Lane and Monty Willson started Oveja Negra Adventure Cycling Gear and Bike Bags in 2012, and the world has never been the same. Founded in Leadville, Colorado and later moved to Salida, Oveja Negra is the most dynamic company in the outdoor industry. Nobody runs a brand like Lane Willson because there is no one in the multiverse like Lane Willson. She is a hard working rainbow, unicorn, lioness, and logistics master.

We sat down in the Oveja Negra factory where all those amazing bags - I love - are made. In the YouTube video, you’ll see the team working in the background. You’ll hear the sewing machines running as Lane and I talk about, “surrendering to the flow,” working hard, playing harder, and profit in passion. Lane and I conversate about our dream vehicles, Van Halen, Phish, and the Oveja Negra rap video. Lane closes the show with a very special story about Jason Shelman at Subculture Cyclery, solid dude, amazing Salida bike shop.

Don’t do your best, do Lane’s best and you’ll achieve Full Zen Ahead!